ABOUT US

GAIN CLARITY

SAVE TIME

PROPEL YOUR BUSINESS

Who We Are

At HWA, we believe that every small business deserves the same level of financial expertise and support as the big players. Founded by Heather White, an accountant with over a decade of experience across industries, we are dedicated to providing personalized, transparent accounting services that empower business owners to focus on what matters most—growing their business. We specialize in helping small business owners, self-employed professionals, and side hustlers who need more than just a tax return—they need a partner who truly understands their unique challenges and goals.

Why HWA

At HWA, we do more than record your income and expenses—we give you the time and financial clarity to focus on growing your business. With personalized service, transparent communication, and expertise in both small business and large enterprise accounting, we’re your partner in making smarter financial decisions. Whether you need to catch up on bookkeeping, ensure accuracy, or leverage advanced analytics to drive profits, HWA provides tailored solutions that fit your unique needs. We’re committed to your success, offering concierge-level support so you never feel like just another client.

Our Values

Trust and Transparency: We believe in open communication and complete transparency in everything we do.
Personalized Service: No two businesses are the same. We tailor our services to meet your specific needs, providing a hands-on, concierge approach.
Empowerment: We strive to empower our clients with financial clarity, so they can make decisions with confidence.
Integrity: We are committed to the highest ethical standards, always putting your businesses' best interests first.

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Frequently Asked Questions

What software do you use for bookkeeping?

We recommend QuickBooks Online for most our clients, but we also work with other platforms such as QuickBooks Desktop, Wave, and Xero.

Does HWA prepare income tax returns?

While we can prepare income tax returns, we believe our clients are better served by firms that specialize in tax preparation, as our primary strengths are in bookkeeping and business advisory. We evaluate tax return requests on a case-by-case basis, depending on our staffing levels and the complexity of the return. If we’re unable to assist, we can recommend a trusted tax specialist and ensure your books are in perfect order for tax season.

How do I choose between fully outsourced bookkeeping and bookkeeping review?

This choice depends on how involved you want to be in your business’s day-to-day bookkeeping. Fully outsourced bookkeeping is ideal for clients who prefer to be completely hands-off, allowing our team to handle all bookkeeping tasks, from transaction classification to account reconciliation and financial reporting. On the other hand, bookkeeping review is suited for clients who prefer to manage their own bookkeeping but need expert oversight to ensure accuracy, catch any errors, and provide valuable feedback on improvements.

How much do your services cost?

All of our services at HWA are customized to meet the specific needs of each client, and so is our pricing. Costs are determined by the scope of work we agree upon together, and we operate on a time and material basis rather than a flat rate or subscription model. This approach ensures that our team can dedicate the time needed to deliver high-quality, accurate accounting work. If you have a specific budget in mind, we are happy to work with you to tailor the scope of services as much as possible to stay within your budget while still meeting your business’s needs.

Testimonials

People Love Us

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